Joywell’s Plant-based Sweeteners

The magic of miracle berry fruit!

The miracle berries we use to flavor our granola have unique sweetening properties that enhance other flavors and make sour flavors sweet without added sugar. They’re our secret to making exceptionally low sugar granolas and may even make other acidic foods you eat alongside the granolas like orange juice and yogurt taste a bit sweeter. The flavor enhancing effects may last for up to 15 minutes, but rest assured the magic is 100% natural so enjoy it while it lasts!

How do we make our products so low in sugar?

We’ve taken inspiration from the natural world by creating natural, no-sugar sweeteners from plants like the miracle berry, which is one of nature’s most effective sugar substitutes. It enhances the natural flavors of our wholesome ingredients without the downsides of sugar so you can enjoy our delicious granola without compromising on health.